Station imaging

A package, not a pile of tracks.

Twenty sweepers for one station all have to sing the same station name, the same dial position and the same slogan. Re-typing them per render is how one of them ends up wrong, and the one that is wrong is the one that plays at seven in the morning.
6
pieces in the default package, over one shared bed
111s
billed seconds for the whole set, at their default lengths
5
full packages inside the free allowance
The station profile

6 fields, typed once, read by every cut.

A station profile is the record every piece of imaging reads from. 2 of its fields have to come back in the finished words or the draft does not pass, 2 more are sung where the length allows, and 2 decide what the music sounds like without ever being sung at all.
FieldThe RidgeWhat it doesIn every cut
stationNameThe RidgeThe call letters or the on-air name, spelled the way it should be sung. Four letters that have to land as four letters get typed as four letters, because the singer reads what you wrote.Legal identification. Every piece of imaging carries it.Sung, and checked
dialPosition101.5 FMA string rather than a number, because the sung form is what matters and half of these are not decimals at all. Point five, dot five and FM all belong in this field if that is how your air staff say it.An ID without the frequency is not an ID. Checked in the finished lyric.Sung, and checked
formatCountryThe strongest style signal there is. Imaging for a country station and imaging for a news talk station share no instruments, so this is folded into every caption rather than being a label on a folder.Steers the music
positionerThe valley's best countryThe line the station is trying to own. Wanted in every piece, and dropped first when a :10 has room for the name and the frequency and nothing else.The line the station is trying to own. Wanted in every piece, but a :10 shotgun ID that only has room for the name and the frequency is still correct.Sung where it fits
cityRidgewayCity of licence, included where the format and the length allow.Included where the format and the length allow.Sung where it fits
imagingNotesFemale lead, big and proud. The slogan lands after the station name.How it should sound and be sung: voice gender, energy, whether the slogan lands before or after the station name. Written once, read by every render.Steers the music

The dial position is matched as digits rather than as text, which is the only way the check can be honest: the profile holds 101.5 and the singer sings one oh one point five, and those have to count as the same promise. A piece of imaging that never says the frequency is not an ID, it is a piece of music with a name in it, so that one comes back rather than being reported.

A broadcast day

What is in the package.

The 6 pieces a station gets when it does not choose its own: the shotgun ID between songs, the anthem at the top of the hour, a sweeper into a record, a news theme, a traffic theme and a show theme. Chosen to cover an hour rather than to show the library off, and every length here is one a traffic log accepts.
PieceLengthVoiceWhat it is for
Shotgun ID
:10
Fully sungThe short one. Station name and dial position sung over a stab, for dropping between songs. The most-played piece of audio a station owns.
Station anthem
:15:30
Fully sungThe full sing. Name, dial position and positioning slogan over a proper hook, for a top of hour ID or a station promo open.
Power sweeper
:10
Fully sungA whoosh into a sung station name, ending hard so the next song can start on the button. For a rhythmic or rock format.
News theme
:10:15:30
Instrumental bed, nothing sungAn instrumental news open and bed. Nothing sung: the newsreader carries the words, and a sung news theme dates in a month.
Traffic theme
:10:15
Sung tag over a bedA short motion-flavoured open with the station name sung over it, dropping to a bed for the report. Also works for weather.
Morning show theme
:15:30
Fully sungA show theme with room to sing the show name as well as the station. For a breakfast programme that needs its own identity inside the station's.

The emerald length on each row is the one the archetype was written for. The others are lengths the same piece genuinely works at, and the form will only ever offer you those: a length missing from a row is a length that piece does not hold, which is a cheaper thing to find out here than on a traffic log.

One bed, one tempo, one seed

Why the package renders together.

Six pieces that each sound good and share nothing sound like six stations. These are the things held constant across the set, and each of them does part of the work.

One tempo, and the library proves the window exists

Every archetype declares a tempo range, and the six in the default package overlap between 112 and 116 BPM, so the whole set is held at one number inside it. That is what lets a sweeper butt against an ID without a lurch. The overlap is checked when the library loads, so an edit that broke it stops the build rather than quietly shipping a package that no longer agrees with itself.

One seed, derived rather than stored

The seed comes out of the station profile itself, which is what makes a show theme cut in March sound like the ID cut in January. A package is a station’s sound rather than a batch, and pieces get added to it for years.

One caption, and this is the part that catches people

A seed only reproduces a render for the same caption, so believing the seed alone is enough is the trap. The shared half of every caption is built once for the package, and each piece appends only what makes it that piece.

Four takes, one entry in the library

Ask for four and you get four alternates of one piece: one title, one place in the library, four things to listen to. Each take is a render and is billed as one, and the studio states the cost of the whole set before you press it.

Seed, caption and model, on every track

A cut you liked can be made again, and a cut you rejected is never repeated by accident. The model is on the record for an unglamorous reason: a track rendered a year ago must not claim to have come from today’s checkpoint.

When it should be your own voice on it

Some of what a station plays wants a read from your production director, so stem export pulls the instrumental out from under a finished piece and the sung package underneath still ties the hour together. It is one pass however many parts come back, and re-exporting a piece overwrites rather than accumulating.

Change the positioner next spring and the next render carries the new one. Nothing already delivered is rewritten, because a finished cut keeps the words it was sung from, and a reproducibility record that quietly stops being true is worse than none at all.

The full library

10 imaging archetypes, by what they are for.

Each one is a real recipe in the studio: a structure, a set of style words, a tempo range and the lengths it actually works at. The length list on a card is what the form will offer you, not a wish.
Station IDs

Shotgun ID

:10

The short one. Station name and dial position sung over a stab, for dropping between songs. The most-played piece of audio a station owns.

Voice
Fully sung
Tone
bright and immediate
Tempo
108 to 128 BPM

Station anthem

:15:30

The full sing. Name, dial position and positioning slogan over a proper hook, for a top of hour ID or a station promo open.

Voice
Fully sung
Tone
big and proud
Tempo
104 to 124 BPM
Sweepers

Power sweeper

:10

A whoosh into a sung station name, ending hard so the next song can start on the button. For a rhythmic or rock format.

Voice
Fully sung
Tone
hard and fast
Tempo
112 to 132 BPM

Vocal sweeper

:15:30

A sung line into the station name, with room for the positioning slogan. For an adult contemporary or country format where a whoosh would be wrong.

Voice
Fully sung
Tone
smooth and warm
Tempo
104 to 124 BPM
News

News theme

:10:15:30

An instrumental news open and bed. Nothing sung: the newsreader carries the words, and a sung news theme dates in a month.

Voice
Instrumental bed, nothing sung
Tone
urgent and serious
Tempo
96 to 116 BPM
Traffic and weather

Traffic theme

:10:15

A short motion-flavoured open with the station name sung over it, dropping to a bed for the report. Also works for weather.

Voice
Sung tag over a bed
Tone
brisk and useful
Tempo
100 to 120 BPM

Traffic bed

:10:15:30

The same motion feel with nothing sung, for a station whose traffic and weather reports are read live over a bed rather than opened with an ID.

Voice
Instrumental bed, nothing sung
Tone
brisk and out of the way
Tempo
100 to 120 BPM
Promos

Promo bed

:30:60

A long instrumental bed for a produced promo: a contest, an event, a show launch. Built to sit under a full voice read with a lift where the payoff goes.

Voice
Instrumental bed, nothing sung
Tone
building and cinematic
Tempo
100 to 124 BPM

Sung promo open

:15:30

The same job as the promo bed but opening on a sung station line, so a contest promo still identifies the station in the first two seconds.

Voice
Sung tag over a bed
Tone
big then out of the way
Tempo
104 to 124 BPM
Shows

Morning show theme

:15:30

A show theme with room to sing the show name as well as the station. For a breakfast programme that needs its own identity inside the station's.

Voice
Fully sung
Tone
cheerful and awake
Tempo
108 to 128 BPM
Start without a card

Hear the six come back sounding like one station.

The free tier is 10 minutes of audio a month with no card, which pays for about 5 full packages. That is enough to hear whether the six agree with each other, which is the only question this page is really asking you to answer.