Client jingles

The client hears the spot, not the script.

Type the business name, the offer, the phone number and the length. The lyric is written against your must-say list, checked against it, and only then sung. Nothing about the file you played in the meeting has to be redone after the client says yes.

:15 :30 :60: slots an advertiser jingle is offered at
41: sung words a :30 holds, digits included
11: advertiser archetypes, by trade

The brief

Nothing a rep would not already have on the call sheet.

These are the fields the studio and the API both take. Some come back word for word or the draft goes back, some are sung where there is room, and the rest steer the music or decide how much room there is.

Field	Valley Tire and Auto	What it does	In the words
`businessName`	Valley Tire and Auto	The advertiser. Sung with or without its legal suffix, because nobody sings Inc and failing a lyric over that would be the verifier refusing a correct jingle.	Word for word
`phone`	555 0142	Written the way it should be sung. A digit is a sung word, which is the single most important line on this page: a toll free number is 11 of a :15's 20 words.	Word for word
`offer`	Two tires fitted free with any four	What is on this week. Sung close to word for word where it fits, and paraphrased where it does not.	Sung or paraphrased
`cta`	Call today	How to act. Belongs in the last line, next to the number.	Sung or paraphrased
`mustSayPhrases`	All work guaranteed twelve months	The field somebody types a cleared legal line or a signed off comparison claim into. Required unconditionally: if it did not have to be said word for word it would have gone in the notes.	Word for word
`city`	Ridgeway	Grounds the spot locally when there is room.	Sung or paraphrased
`industry`	tire and auto service	A style word rather than a fact. It tells the model what a spot for this trade sounds like, and it is never checked in the lyric.	Not sung
`targetLengthSec`	:30	The slot this has to fit. It decides the word budget, the structure and whether the brief is possible at all.	Not sung
`tone`	-	How it should feel: warm and family owned, loud and urgent. Overrides the archetype's own tone, and optional, because most briefs are happy with the archetype.	Not sung
`notes`	-	Anything from the client that is guidance rather than a fact, quoted into the writer's brief verbatim. Optional: a fact that has to be said belongs in the must-say list instead, where it is checked.	Not sung

The must-say list

A deliverable, not a hint.

A jingle that does not say the phone number is a failed job however good it sounds. So the finished words are checked against the brief before anything is rendered, and a draft that dropped a required line goes back to the writer with the omission named rather than coming to you.

Checked against the finished words

The list, and the line that satisfied it.

Required
Business name: Valley Tire and Auto
Valley Tire and Auto, out on the Ridgeway road
Required
Phone number: 555 0142
Call five five five, oh one four two
Paraphrased
Offer: Two tires fitted free with any four
Sung close to word for word where it fits. A paraphrase of an offer is still the offer, so this is reported rather than enforced.
Sung
Call to action: Call today
So call today, we're open until six
Sung
City: Ridgeway
Valley Tire and Auto, out on the Ridgeway road
Required
Must-say line: All work guaranteed twelve months
All work guaranteed twelve months

The sung form of the number

five five five, oh one four, two

Spelled out in the brief rather than left to the model, because a model handed a numeral writes the numeral, and a numeral in a lyric gets sung as one enormous number. Grouped in threes, the way a producer would mark it on the script.

The match runs on digits, so five five five and 555 count as the same promise, and a dial position at the top of the lyric cannot join a street number at the bottom to make a number nobody sang.

Required against wanted

Required is what a listener cannot act without, plus anything somebody signed off word for word: the business name, the number, and every line in the must-say list. A missing one sends the draft back.

Wanted is what a good lyric may legitimately reshape. An offer sung as four tires on, two fitted free is still the offer, and failing a strong lyric over that would fail most strong lyrics.

The length maths

Some briefs are impossible at the length they were asked for.

Sung words per second is a physical limit, and a digit is a word. The honest moment to say a brief will not fit is on the form, before a GPU second has been spent, not after you have played it to the client.

Facts on this brief

Every line the advertiser gave us, required and wanted together.

Sung words they need

The required ones alone, with the phone number counted digit by digit.

Words a :30 holds

All in, and it still has to leave room for a hook that repeats.

Length	Sung words it holds	Verdict on this brief
:15	20	Refused at the form These facts need about 16 sung words. A :15 holds 20 in total and has to leave room for a hook, so this brief is a :30.
:30	41	Fits Everything on the list comes to about 26 sung words against a 41-word :30. The optional lines will be trimmed to fit; the required ones will not.
:60	82	Fits Comfortable. Room left for a hook that repeats.

A spot that runs :32 cannot go in a :30 slot at any price, so a length here is a contract with your traffic system rather than a preference. That is also why a shorter cut is written shorter rather than edited shorter: a :60 truncated to :30 is not a :30.

What comes back

The spec spot and the aired spot are one file.

There is no second version. What you played in the meeting is what you traffic, which is the whole reason a rep can walk into a nine o'clock with the spot already made: if the client wants the offer changed, the change is a field and another render rather than a studio booking.

The full length mix

Written and rendered to the length the brief asked for, so it drops into the slot it was written for rather than being trimmed into it afterwards.

Every take, under one title

Four alternates of one job are one entry in the library rather than four, so everything else you made is still findable in the second week.

The words that were sung

Kept separately from the brief they were written against, so editing the brief for the next flight cannot restate what an already trafficked spot said.

Stems, on every paid plan

Vocals, drums, bass and the rest, for the spots that want a live read over the bed. One pass, however many files come back.

The library

11 advertiser archetypes, by trade.

A car dealer spot and a law firm spot share no structure and no instruments, so the starting point is a trade rather than a mood. Pick the one nearest the client and the tone field moves it the rest of the way.

Retail

Weekend sale

:15:30:60

Bright uptempo pop with the offer in the verse and the name and number in a hook that comes round twice. The workhorse retail spot.

Voice: Fully sung
Tone: energetic and friendly
Tempo: 112 to 132 BPM

Store anthem

:30:60

A full verse, chorus, verse, chorus jingle for a business that wants a piece of music it can run for a year rather than a week.

Voice: Fully sung
Tone: warm and confident
Tempo: 100 to 120 BPM

Automotive

Dealership drive

:30:60

Driving rock with a loud, urgent read. Built for a dealership event where the offer and the deadline do the selling.

Voice: Fully sung
Tone: loud and urgent
Tempo: 116 to 136 BPM

Truck country

:30:60

Country rock with slide guitar, for a dealership or a service centre selling reliability rather than a weekend discount.

Voice: Fully sung
Tone: honest and unhurried
Tempo: 96 to 116 BPM

Food and drink

Family table

:15:30:60

Warm acoustic pop with a sung hook. For a restaurant, cafe or bakery whose selling point is the welcome rather than the deal.

Voice: Fully sung
Tone: warm and family owned
Tempo: 88 to 108 BPM

Cantina

:30:60

Latin pop with horns and a party feel, for a restaurant, bar or taqueria that wants the spot to sound like a night out.

Voice: Fully sung
Tone: festive and loud
Tempo: 100 to 124 BPM

Professional services

Trusted local

:30:60

Mid-tempo, clean and reassuring. For a law firm, clinic, plumber or insurer, where the phone number is the entire call to action.

Voice: Fully sung
Tone: calm and reassuring
Tempo: 88 to 108 BPM

Bed with a sung tag

:15:30:60

An instrumental bed with a hole in the middle for an announcer, closing on a short sung tag with the name and number. The cheapest way to give a read a signature.

Voice: Sung tag over a bed
Tone: understated
Tempo: 84 to 104 BPM

Read bed

:15:30:60

A pure instrumental bed under a full voice read. Nothing is sung, so nothing is checked: every fact in the brief has to reach the listener through the announcer.

Voice: Instrumental bed, nothing sung
Tone: neutral
Tempo: 80 to 104 BPM

Seasonal and events

Holiday

:15:30:60

Sleigh bells, choir and a major key lift. For a Christmas or end-of-year campaign that has to sound like the season without licensing a carol.

Voice: Fully sung
Tone: big and celebratory
Tempo: 92 to 112 BPM

Summer event

:15:30

Sunny, short and fast. Built for a :15 promoting a fair, festival, sale weekend or grand opening with a date on it.

Voice: Fully sung
Tone: sunny and quick
Tempo: 108 to 128 BPM

More than one client

Several advertisers, several sets of call letters, one account.

A production house is not one person with one brief. Seats and concurrent renders are what the plans differ on once the allowance is comfortable.

Plan	Seats	Renders at once	Who it is for
Free	1	1	Ten minutes of audio a month, to find out whether it can sing your name.
Creator	3	2	Two hours a month, stems, and the right to put it on air.
Station	10	4	A signal's worth of imaging, and an API for the automation to call.
Group	50	8	For a cluster or an agency: several sets of call letters, one account.

Group is the one an agency ends up on: 50 seats and 8 renders at once, which is a room full of people each turning a brief around without queueing behind each other. Seats are who can open the workspace; concurrency is how many of them can be rendering at the same moment, and the two are worth sizing separately because a five person shop with one card is still a queue.

Start without a card

Make tomorrow's spec spot tonight.

The free tier renders sung vocals and it renders jingles. It stops at a real ceiling rather than at a crippled feature list, so what you evaluate is the thing you would buy.

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